Best SEO Company in India
Elevate Online Traffic, Conversion, and Brand Image
Our SEO company can help you to reach the top of the online search results. We provide a complete strategy that will help to boost your overall brand reputation. Get a complete analysis of your website for free before you actually start your project.
Looking for the Best SEO Company in India?
We are the best SEO company in India that helps to maximize your return on your investment. Our SEO services help businesses in India and throughout the world to improve their brand reputation with our customized SEO strategy. If you want to grow your business online effectively with our SEO services in India, request a free consultation now.
Traffic from search engines like Google is the best source as they are quality traffic and can effectively convert into customers. SEO is vital if you want your website to rank at the top of the search results on the Search Engine Results Page (SERP). Qocept Technologies with its best SEO services in India is an expert to make your website rank higher and make your business visible to the customers.
We have provided our SEO services to all types and sizes of businesses. With our effective and customized SEO services, your business will get more sales and clients. Our SEO experts are effective at providing solutions that will help to generate cost-effective leads by bringing quality traffic to your website. We work on overall integrative SEO and also use SMM, SEM, and email marketing wherever needed to get top results.
Why Choose Our SEO Company in India
Qocept Technologies have years of experience in providing quality SEO services in India. We have worked with different clients providing different ranges of services all over the world and have provided them with the desired results. We provide holistic digital marketing services including SEM, SMM, and online brand reputation management, so you can get the best result. SEO is a continuously evolving field and requires a lot of testing and experiments. We have an experienced team that is aware of the latest trends in the industry and the algorithms updating, so you can get the best SEO results.
We know that ranking at the top of the search results is the first priority. Our team is continuously testing new methods and analyzing the search results to reach the client’s website ahead of their competition. We have expertise in optimizing all kinds of websites, including WordPress, Shopify, Wix, and self-coded websites.
We provide all including SEO services. On-page, off-page, technical, and local SEO services are included in the basic services. Whether your target location is a city, state, country, or multiple locations, our expert team can plan to make your website visible at the top of the search results. If you are ready to start your online journey with our best SEO services in India, fill out the contact form or call us now.
We put all the possible effort to provide top-quality SEO services to all our clients. Being the best SEO company in India, we provide a solution that will give you optimum results in the least time. A business will get the highest ROI if only it is visible at the top of the search query for the related keywords on the search queries. Our SEO experts have experience and are reliable to provide effective SEO solutions.
Our SEO Services in India
General SEO Services
If you are a general business, our SEO services are effective to get you overall online exposure. We will help you with keyword research, technical audit and optimization, on-page optimization, content marketing strategy, and quality link building. We will provide a holistic strategy so that you can get quality conversions along with traffic.
We can even help you if your website is hit by any algorithm update. We have the best-paid tools to get a technical audit of the website and solve those issues so that the crawlers can easily index your website and show your business in the search results. Our content team is an expert in providing content that will engage the user and is optimized according to the guidelines of search engines. We are not just an SEO agency; we are a team that continuously researches, tests, experiments, and evolves to provide the best SEO results to all our clients.
If you want to choose an SEO agency in India, you must look at the experience, quality of reviews, and customized solutions, be aware of the latest trends, and updates, and identify the techniques used to rank your website. We have all the mentioned points. So you can rely on us for effective and quality SEO services for your business.
Local SEO Services
We provide effective local SEO services to businesses that are focused on showing their business for a particular location. We can boost your online business visibility by effectively optimizing your website. The footfall to your local store can be increased significantly if you are dominating the relevant search queries in the local results. We know that the local pack results are most important for local SEO, hence we effectively optimize a business so that it appears at the top of the local results.
Our local SEO services optimize the website and the Google business profile, so they appear on the top of the search results for the relevant location-based search query. We perform keyword research to find which keywords are been searched more by local customers. We then optimize the website and Google business profile so that the keywords are ranked at the top of the search queries.
Business listing is an important part of local SEO. We ensure that the business is listed on the required platform with NAP (name, address, and phone number) consistency. We used tools to check how the business is performing in the local results and rectify any improper details present online. Local links are another important factor in ranking better locally. We will help you get quality local backlinks to your website.
Now the search on Google for local search queries has increased. If you are a business that focuses on a particular region or area, then you must start optimizing your website and business profile on Google to make it visible locally. If you want an SEO agency to take care of your local SEO service, you can rely on us. We can help you from website optimization to online review management to make your business appear on the top of search results.
International SEO Services
International SEO service is a process of optimizing your website so that the website can rank effectively in the target country. We can effectively optimize your website so that you can expand your business globally. International SEO helps search engines easily identify the country that you are targeting. For effective international SEO, you can create content in the local language to target the local audience effectively.
We can help you to expand your business globally with our international SEO services. This can improve the visibility of your services or products internationally. You can effectively expand your business without investing a high capital. Your online brand reputation can be increased with our international SEO services. We will help you to develop the right international SEO strategy so that you are visible at the right location for the relevant search queries.
E-commerce SEO Services
Our e-commerce SEO services will help you get more traffic and conversion to your e-commerce website. We can optimize your website so that the relevant keywords will appear at the top of the search results. We provide a complete SEO strategy for your e-commerce business. We can help you with keyword research, technical optimization, content marketing, on-page optimization, and link building.
With our e-commerce SEO services, we can help you with improving the user experience, improving online traffic and conversion to your website, and improving online reputation management. We can help to improve your online sales by making potential customers find you easily online. E-commerce SEO is the best way to improve the profit of your online e-commerce store. Get in touch with us if you are looking for e-commerce SEO services in India or any other place.
Build an Authoritative Brand Reputation With Our SEO Services
With our SEO services, we will make sure that your brand appears expert, experienced, authoritative, and trustworthy. Now along with ranking at the top of the search result, you must have experience, expertise, authoritativeness, and trustworthiness to make a solid image in front of the customers. Our marketing and content team are alien to these while making the SEO strategy for your business.
While checking the quality of the content, Google considers the first-hand and personal experience of the website and brand.
The more positive reviews regarding the services or products of the business, the more likely the business will rank in the top position. We ensure that each piece of content is written after proper research and that it is regularly updated with the latest trends.
Content created by the subject-matter expert is always given priority by search engines like Google. Also, the expertise is checked on the page level, not on the overall site level. Content is compared with the other relevant pages to check the level of knowledge that is demonstrated in the particular field. Our content is well-researched and engaging to make your brand and services authoritative in your business.
A business should have an established name among the relevant influencers in a particular industry. We create content that is referred from the authority website. We always cross-check all the information from different reliable content. Content that is engaging and based on real facts is our focus.
Trust is a vital factor for ranking on search engines, including Google. We create a secure HTTPS website to make your site safe. We make sure that the business information is consistent and updated on all the platforms of the website. We make sure of a secure payment gateway and privacy policies, refund/return policies, and terms and conditions pages. A brand that is trusted online is the most important factor for the success of online marketing. We make sure that the client engages with your brand effectively and trusts your business. Our SEO strategy will make sure that no effort is left for your SEO success. Get a full-proof SEO strategy with our SEO agency in India now.
Top SEO Ranking With Quality Content
SEO is never effective without an effective content marketing strategy. Google with the recent update like Helpful content updates has shown the importance of quality content in SEO. You can get a penalty from Google if your website content is plagiarized, duplicated, thin, or not engaging. You cannot expect ranking in Google by doing keyword stuffing in the content. AI-generated content or spin content is no more appealing and leads to harm to the ranking.
We create content that helps to improve SEO performance and engage the audience. Also, we create content that attacks the natural backlinks from authority websites. High-quality and relevant backlinks improve trust and referral traffic. Quality content is one of the most important factors to enhance user experience. We focus on creating quality content that complements the SEO performance and organic ranking of the website.
SEO Strategy Align with All Algorithm Updates
SEO is a continuously changing field, search engines like Google are continuously bringing new updates to improve the search results for the users. So, it is important to align the SEO strategy with these updates to improve the user experience and improve ranking in the search results.
An algorithm is a set of rules that determines how the search results are going to appear in the search results. These algorithms aim to improve relevance and accuracy in the search results. Also, it penalizes spammy and low-quality search results. There are hundreds of algorithm updates rolled out every year by Google. Some have minor effects while some core updates have major impacts on the search results.
We have worked well on many websites and from years of experience, we can now understand the working of the algorithms. Google always welcomes fresh, unique, and engaging content. We will check the overall website to see if there is not any spammy, duplicate, thin, or copied content on the website. By running a backlink audit report, we find all the backlinks to the website and remove the spammy ones. We also make a deep analysis of the content if the content is just written to please search engines by doing keyword stuffing and long-format content to increase the word count of the website. We will ensure that the whole website satisfies the intent of users and search engines.
Our team is continuously focused on the latest updates and trends in the industry. We continuously monitor the ranking and traffic of the website to check how our SEO strategy is aligned with Google algorithms. Whenever there is a major change in the result of the website we immediately run different audits to check for the issues. Whenever we find an area for improvement, we take prompt action. Contact our SEO company in India if you want an SEO strategy that aligns with the latest updates and engages users.
SEO Company in India for Ranking on Rich Results
Rich results are top of the search results that are intended to solve the user query quickly. These results are different types ranging from video, image, carousel, short answer, list, how-to, FAQs, logo, and math solvers. These types are continuously increasing with the continuous update of the search engines. Users are engaging with these rich results formats at a very high rate. If the website is featured in these rich results, it can get a good amount of quality traffic to the website.
Rich results have a completely different results format than the regular ones. These results are attractive and are visible completely differently from the search results. As discussed, there are a lot of different types of rich results, and new ones continuously coming up. These rich results look different and catch the attention of the searchers. Nowadays mobile traffic and searches have increased at a tremendous rate. The rich results in mobile are more than that of the desktop. Featured snippets and answer boxes are effective ways to satisfy the user’s query quickly. This will directly appear at the top of the search results.
Google also gives suggestions to the users about what people also search for in the middle part of the search results. A user can get related questions or queries with relevant answers here. Our SEO strategy includes the strategy to improve the rich results for the results. We know what types of queries can generate rich results. We have worked with many clients and improved their rich results. Get in touch with our SEO company in India for top SEO results.
SEO Agency in India That Thoroughly Analyzes SERP Results
When ranking some difficult keywords on the top search results, you must be able to completely understand the search results. Every search result page is different and needs a different strategy to get the best result out of the ranking position. An in-depth analysis of the top results for the keywords that you are willing to rank will give you the insight to make a result-oriented strategy.
Proper analysis of the search results pages will help you understand how long it can take to rank on the desired result. It will also help to understand what types of results can be ranked for particular search queries to make the best out of them. Whether the search query is showing the list, local maps packs, services pages, or blog. You need to make your content strategy accordingly in order to rank properly.
Analysis of the SERPs results will help to understand the view of Google for a particular query type. Google is continuously updating, and the search results are continuously evolving. Our strategy must be aligned with these updates in order to maintain our ranking in the desired positions and thus achieve the desired results.
With the algorithm like BERT Google is now able to analyze the search query in a better way. We continuously make a deep dive into the SERPs and analyze each result. With a huge experience and research, we can make a strategy that is aligned with the latest updates and trends. Consult our SEO company in India to make your website visible at the top of the search results.
Latest SEO Tools to Rank Faster
SEO is a continuously evolving field as Google continuously comes with new updates and the competitors are making all the efforts to outrank our website. We need to have complete information on our and our competitor’s websites in order to draw up the best action plan. Having easy-to-use and reliable SEO tools will make it easy to analyze the competition and make effective strategies to get ahead of the competitors.
Now, when a lot of new information is coming, one can easily get distracted and make a decision that can impact the results negatively. The latest tools not only keep us on track but also help to keep an eye on the competitors. Many tools like Ahrefs and SEMrush help to analyze your competitors. These tools not only help to check the traffic and ranking of the competitors but also with the backlinks and technical performance.
If a website is technically lagging it will be difficult for the search engine to crawl and find the relevant information on the website. Thus, finding the technical error and solving it promptly is very important. Tools like screaming frog, SEMrush, and Majestic can help to run a technical audit on the website and show the errors that need improvements.
Tools like a content explorer from Ahrefs by analyzing a website with the competitors can help to suggest the topics where you can rank better. You can make an effective content marketing strategy with these tools. These tools can help with on-page optimization, backlinks, technical optimization, and content marketing. Our SEO agency in India uses all the latest tools that can help to plan the best SEO strategy for your website, contact us now.
Fast Loading Website for Amazing User Experience
A page speed is the time taken by a website page to load completely. Page speed is one of the important ranking factors. If you want to rank in the top results and for your users to have an amazing user experience on your website, loading time should be minimum. Google has several times stated the importance of website speed and the direct correlation of it with page ranking. The loading time of the website is determined by several factors including hosting server response time, size of images on the website, page size, and optimization of the content on the website.
There are a lot of ways to determine the page loading speed. Page speed insight by Google and GT matrix are used regularly by the marketer to check the page loading time. Google has clearly stated that page speed is a ranking factor, so poor page speed can definitely hurt your SEO results. Page speed is different for both mobile and desktop. You need to optimize your website for both devices in order to rank at the top for all types of queries.
SEO Services in India to Improve ROI
An SEO strategy should not only be made to rank in the top position but also to maximize the ROI. Aligning the latest trend and SEO fundamentals with your SEO strategy is important to improve conversions. We need to take important actionable steps to improve the ROI of the business. We need to identify the seasonal keywords trends and make a quick strategy accordingly. You can check the data of the past few years to make a decision that will help you to make an effective decision.
Another simple technique is what the SEO expert calls low-hanging fruits. Some of the terms that are ranking on the first page but not in the top three positions can be included here. It has been known that the maximum search traffic is acquired through these top results and getting the maximum relevant keywords can help to improve the website traffic. You can also optimize your content for different results. Image optimization and rich results should be at the top of the list. Making a customer funnel and making content for all levels.
Whether you are ranking for many keywords on the first page or just started the SEO plan of action, you need to focus on ROI. An SEO strategy that improves your ranking but doesn’t improve ROI is not effective. You must always look at the updates on the search results. An SEO strategy is never completed, you must optimize your content even if you are at the top position. Click-through rate optimization must be considered while performing SEO. A holistic SEO strategy will help to improve conversions, leads, sales, and profit for your business. Get in touch with our SEO company in India for a holistic SEO strategy that will bring a maximum return.
SEO Services in India That Improve Brands Reputation
SEO is one of the crucial factors to improve your brand image in search results. Online brand reputation is incomplete without SEO. Using a consistent color and voice will effectively make your brand. Thus, positive takeaways are essential for enhancing online reputation management. To improve the image of the brand you must know how your brand is perceived by the customers. If any negative sentiment is created through the online journey of the customer it is difficult for him to take any call to action.
If a lot of customers are visiting your website but are not taking the desired result then it is not very valuable. You need to be proactive and closely understand how your brand is being viewed online. You can check the customers’ online journey on the website and check how they are interacting with your website. You also need to check the positive reviews as well as negative reviews for your business. Replying to all the reviews effectively is one of the key factors for maintaining your brand reputation. It shows that you care for your customers and respond to them promptly.
Whether you are working on the brand reputation of a business or of a person, you need to make sure your action leads to a positive image. Apart from social media, a brand needs to manage the results that are displayed on the search results. Whatever facts and information provided by the brands must be cross-checked before publishing. If you find anything misleading prompt action must be taken.
Connecting with customers through reviews and feedback is one of the best ways to understand customers. You can take action according to the feedback. Remaining active on social media and online review sites is vital. We know how to enhance the reputation of the brand. Call our SEO agency in India to build a great online reputation.
Conversion Rate Optimization for Result-Driven SEO
SEO and conversion rate optimization must work together to get effective results. Conversion rate optimization is a process of testing and optimizing a website’s elements to improve leads, conversions, and sales. So SEO aims to bring quality traffic to your website and CRO aims to convert these traffic into customers. Creating exact content that matches and satisfies the search query is the first step to engaging customers. You must effectively put a call-to-action button that is linking to a conversion-optimized page.
Creating elements that help to take the required action for customers is a must. Providing content that is engaging and valuable encourages the customer to take prompt action and also builds trust. You must optimize your website as per the SEO points. The website must be mobile-friendly, and the loading speed should be fast. Now as the website has been accessed more through mobile devices, the content on the website should be optimized effectively for mobile devices. With advanced tools, you can test how the mobile will perform for different versions.
Now you must properly optimize a website for SEO points in order to improve the conversion rate. A website that gets a good amount of traffic and conversion requires effective optimization and continuous testing and improvements. Getting a huge amount of website traffic which does affect anything on your business revenue is of little use.
Showing your website on informative search queries is not as effective as transactional keywords. You need to define your audience and target only a particular set of audiences which will help to generate more leads and sales. By adopting a holistic SEO approach, you will be able to drive more traffic to your website. Our SEO company in India can help you drive quality traffic and leads with an all-inclusive SEO strategy.
SEO-Friendly Website Structure
An effective website structure is necessary to enhance user experience. If the website architecture is proper, it will help the user to easily navigate your website. Proper internal linking allows passing authority to different web pages. Thus, website architecture is vital for search engines and user experience. A proper design website helps the search engine to find and index the web pages more quickly. Good website architecture is created by providing effective internal linking that will help users and search engines to discover the relevant pages on the website. A good design website can improve engagement and decrease the bounce rate.
If the website is designed can easily define the user to take appropriate actions. The relevant products must be grouped together, and the web pages must be in a proper hierarchy. Any web page must not be more than three clicks away from the home page. If the click depth of any important page is more that it will be difficult for the user and search engine to find it. Users should be able to access a webpage in as few clicks as possible to improve their user experience. You need to ensure that the users and search engines are not finding it difficult to reach a particular page on the website.
The web pages that are not linked to any pages internally are called orphan pages. These pages are not possible to access by the user and search engines through other web pages on the website. These pages will be difficult to crawl, index, and rank by the search engines. Creating a clear website architecture will help to avoid these issues. Using proper internal linking can help to improve the website structure. This can be done through content pillars and topic clusters. By running a website audit you can find orphan pages and pages with high click depth. Creating a flat website structure will help to make a better user experience. Get a free consultation from our SEO company in India to make a website that is designed to improve ranking and enhance user experience.
How to Choose the Best SEO Company in India
There are a lot of SEO companies in India and all of them claim to provide the best services. Choosing the right SEO company can help you drive the best results and bring a better return on investments. You can consider the following tips that can help in making better decisions. A bad decision can lead to a slow-performing website in the search results and a waste of time and money.
Make a Clear Define Goal
A good SEO agency will help to set up and clearly define your marketing goals. They will ask the company about the goal and whether they are matching with the company’s sales and profit. The agency will help to make an SEO strategy that is aligned with the company goal.
A company That Clearly Defines the Outcome
SEO results are slow and unpredictable. An agency that makes a commitment to high results in a shorter period of time must be avoided. SEO is a long-term strategy and requires a lot of research and time to show visible results. They will also make a clear outcome that will be possible based on the industry and competition.
SEO strategy is different for every client as per industry, location, and competition. Every client needs a different budget to outrank the competition and get the desired results on search engines. SEO is an investment that can give you long-term results. A good SEO agency will clearly determine the marketing budget and the outcome within the expected time duration.
Check the Level of the Company
Check if the SEO agency can provide you with the desired output. Many agencies just take the project without having the resources to manage a large-size project. They will just waste your time and money. An agency that can understand your business and needs can help you to make the desired SEO results.
Understand the Process of Agency
You can take time to understand how the SEO company understands your business. Their research strategy and plan of action. You can ask about their focus, their methods to outrank the competitors and their communication techniques. Also get a clear idea of how they will plan the website development, content, and graphics requirements that will be needed for the SEO process.
Techniques and Tools Used
Some SEO agencies use black hat techniques that are against the guidelines of Google. Some of these include getting links from the spammy sides, duplicate content, link farm, and paid links. These links may improve your ranking for a short period of time, but in the long run, they may have negative effects.
Selecting the right SEO agency is important to make an effective and fast online presence. We have all the above-mentioned points that make us the right SEO agency in India to get you on the top of search results with our effective SEO strategy.
SEO Agency That Provides Regular Report
Timely SEO reports can keep the clients and the agency aware of the results. SEO reports can help you with updates like traffic, conversions, keywords ranking, and competition. The timely report helps to properly analyze the website and make a decision or change in the strategy if required. You can get data about the traffic to your website that can help to plan a strategy to improve the ROI.
The health report of the website will help to check the scope of improvement and take the action required. With data like traffic, website behavior, impressions, and bounce rate you can understand the performance of the website in a better way. With an inclusive and easy-to-understand SEO report provided by an agency like Qocept Technologies, it is easy to stay informed about the SEO journey of your website.
An SEO report should provide data on traffic, ranking, website technical health, landing pages, and customer online behavior. You can also ask your SEO agency for specific data like the demographic or the devices from where the traffic is coming to make a strategy accordingly. Our SEO agency will provide you with an SEO report that will help to understand the online customer in a better way.
FAQs About Our SEO Services in India
Search engine Optimization (SEO) is a process of optimizing a website to rank higher in search engine result pages. Increasing the visibility of the search result will help to improve the impression of the website and will bring quality traffic to your website. This will improve sales, conversions, and leads of the business. SEO is important as more than 50 percent of the overall traffic is driven by organic traffic. Some of the important parts of SEO include:
- On-page Optimization
- Off-page Optimization
- Technical Optimization
- Content Marketing
SEO is an important marketing component and can help to bring quality and quantity traffic to your website.
If you are planning to build a long-term marketing strategy to improve your brand reputation, you must include SEO in it. SEO not only attracts new customers but also nurtures existing customers. The following are some of the benefits of SEO.
1. It helps to build trust
2. It cost less than other methods
3. Attract new customers
4. Nurture existing customers
5. It supports paid search campaign
6. Improve brand reputation
7. Give you a competitive advantage
8. Improve the reach of your business
9. Improve getting more customers for your local business
10. Enhance website engagement
SEO is an important marketing strategy that can lead to many long-term benefits.
SEO, unlike other paid marketing channels like PPC, takes time. Before getting an answer to this question, you must know the goals and KPIs of the business. You can see visible results for traffic, leads, and conversions in about three to four months. It is not possible to give an exact time period as the website conditions and competition are different for every website. But with proper SEO strategy and actionable steps, you can see visible results in 3 to 4 months. Our SEO company in India will give a more clear estimate by analyzing your business.
Every business needs to invest in SEO. Search engine optimization is a process of optimization and showing results in search results. When your website is ranking at the top results for search queries, you can get free quality traffic. It takes time and effort to rank in the top result, but the results are higher and longer term. Organic traffic from search engines is one of the best sources of traffic. Your brand reputation can improve with a proper SEO strategy. Your local, e-commerce, or global business can benefit from SEO.
SEO is a process to optimize a web page or entire website in order to rank better in search results. SEO is a way to get free, organic, quality, and quantity traffic to a website. There are around three hundred factors that determine which page will rank at the top position of the search queries.
Google bots continuously crawl different web pages and index them. Whenever a searcher puts in a query, Google finds the most relevant result from the index pages and shows the results. Through various algorithm updates, Google is continuously trying to improve the understanding of search queries and show the best results.
SEO best practices include a set of actionable activities that can be done to improve ranking in search results. Standard SEO best practices include having a clean website, finding and optimizing proper keywords, and building quality and relevant backlinks. There are hundreds of things that can be done to improve the ranking. Below we have mentioned some major ones.
- Add keywords naturally and in the top section.
- Write a catchy and unique title and description.
- Content must be researched, in-depth, easy to understand, and engaging.
- Optimize the website loading speed.
- Optimize your website for mobile devices.
- Monitor results in Analytics and Search Console.
- Optimize Images while maintaining quality
- Use internal and external linking.
- Build quality and relevant backlinks to your website.
- Enhance your user experience.
Apart from this, many other things can be done to improve your website’s performance in search engines. Consult us to learn how our SEO services in India can help you outrank your competitors.
Whether you are running a small business or an e-commerce website, SEO is more vital than ever. If you are planning to do SEO by yourself without hiring a company, there are a few SEO tricks and tools that can help. Before getting started, you must have a basic knowledge of SEO.
First, you should try to understand how SEO works, then learn how to find keywords that are relevant and have some business potential. You can use basic tools like keyword planners for free with limited functionality. You can then do some basic technical optimization of the website with tools like screaming frog.
With the final selected keywords, you can proceed with optimizing the on-page. Writing unique and engaging content will help to rank better. There are a lot of guides and videos available to learn this process. If you don’t have the time, you can hire an SEO agency in India which can help you to do all this activity for you effectively.
If you have started optimizing for SEO content but find that your website is not ranking, then it may have some issues. With thousands of pages competing for a single query in search results, it is difficult to rank quickly. You need to check for a few main issues before taking any further steps. Check the technical points like indexability and crawlability of the page. A page cannot rank if it is not crawled and indexed.
Check for duplicate content issues. A page can be affected negatively by a duplicate content issue. Another common issue is backlinks. If the website is not having the required quality and relevant backlinks it may be difficult to rank. Spammy links can also hurt negatively. Keyword selection and targeting must also be done properly. If you are not able to find the exact problems with the website, you must consult an SEO expert to find and solve the problem.
There can be many reasons for a drop in the website ranking. The algorithm update is one of the most common reasons for a sudden drop in traffic. Other reasons can be wrongly updated robots.txt files, redirection problems, crawling errors, drop in ranking, changes in the keywords search volume, and layout changes of SERP results. Finding a sudden drop in traffic can be disappointing. You can always check what went wrong and improve accordingly to improve accordingly.
Google has never revealed the exact factors that determine the webpage ranking. But with years of experience and through various experiments, SEO experts have revealed factors that majorly impact search results. Below are the mentioned factors that impact search results.
- Website loading speed
- Mobile-friendliness of the website
- Internal and external linking on the website
- Proper utilization of relevant keywords on the website
- Including catchy and keyword-optimized titles, descriptions, and headings
- An SEO-optimized URL structure
- Quality and relevant backlinks
- Engaged, researched, and in-depth content